Formats:

In which form your ad appears in someone’s feed

1. Static
2. Video
3. DABA
4. DPA

Styles:

Different ways to present your ads

1. Ugly ads
2. Comment response
3. Testimonial
4. Apple notes
5. iMessage
6. Notification
7. Stitch incoming
8. Review
9. Meme
10. Mashup